Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 123 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Movies and 63 other categories.


1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 129 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 30 other countries.