Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 141 other categories.

2 Direct/ADVERT is leading in Shopping, Software, Marketing & Advertising, Construction & Maintenance and 36 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 152 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.