Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 132 other categories.

2 Direct/ADVERT is leading in Shopping, Computer & Electronics, Health, Movies and 47 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 145 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.