Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 130 other categories.

2 Direct/ADVERT is leading in Business & Industry, Shopping, Computer & Electronics, Movies and 48 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Mexico and 144 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 13 other countries.