1
YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to YuMe in all segments.
1
YuMe has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Food & Drink, Science & Education and 20 other categories.
2
Direct/ADVERT hasn't got a lead over YuMe in any websites category.
1
YuMe is leading in most countries, including France, United States, Spain, Taiwan and 121 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 8 other countries.