Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 147 other categories.

2 YuMe is leading in Transportation & Logistics, Gay, Lesbian, & Bisexual, Tennis, Conditions & Diseases and 6 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 51 other countries.

2 YuMe is leading in United States, Spain, Sweden, Argentina and 19 other countries.