Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind YuMe in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Internet & Telecom and 89 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Sports, Food & Drink and 87 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 90 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.