In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Online Marketing and 7 other categories.
Direct Response Group is leading in Business & Industry, Soccer, Real Estate, Computer & Electronics and 3 other categories.
Exceptional is leading in most countries, including China, Finland, Australia and Portugal.
Direct Response Group is leading in Japan.