In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 7 other categories.
Exceptional is leading in Arts & Entertainment, Tourism, Music & Audio, Career & Education and 5 other categories.
Exceptional is leading in most countries, including Chile, Finland, Germany, Mexico and 2 other countries.
Direct Response Group is leading in United States, Russia, Korea Republic, Japan and one other country.