In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 7 other categories.
Exceptional is leading in Arts & Entertainment, Online Marketing, Telecommunications, Furniture and 5 other categories.
Exceptional is leading in most countries, including Germany, Nepal, Korea Republic, Italy and 3 other countries.
Direct Response Group is leading in Russia, United States and Japan.