In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Education, Music & Audio and 6 other categories.
Direct Response Group is leading in Business & Industry, Internet & Telecom, Sports, Soccer and 3 other categories.
Exceptional is leading in most countries, including United States, Portugal, Turkey, United Kingdom and 4 other countries.
Direct Response Group is leading in Japan and Russia.