Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.

Websites Categories

1 Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Online Marketing and 7 other categories.

2 Direct Response Group is leading in Business & Industry, Soccer, Real Estate, Computer & Electronics and 3 other categories.


1 Exceptional is leading in most countries, including China, Finland, Australia and Portugal.

2 Direct Response Group is leading in Japan.