Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 6 other categories.

2 Exceptional is leading in Arts & Entertainment, Travel, Career & Education, Education and 5 other categories.


1 Direct Response Group is leading in most countries, including Russia, Belarus, Denmark, France and 11 other countries.

2 Exceptional is leading in Portugal, British Indian Ocean Territory, Sweden, Finland and 3 other countries.