In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 6 other categories.
Exceptional is leading in Arts & Entertainment, Travel, Career & Education, Education and 5 other categories.
Direct Response Group is leading in most countries, including Russia, Belarus, Denmark, France and 11 other countries.
Exceptional is leading in Portugal, British Indian Ocean Territory, Sweden, Finland and 3 other countries.