In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 6 other categories.
Exceptional is leading in Arts & Entertainment, Tourism, Travel, Furniture and 5 other categories.
Exceptional is leading in most countries, including Portugal, Finland, India, Italy and 3 other countries.
Direct Response Group is leading in Taiwan, Japan and Russia.