In terms of market share, Direct Response Group is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Education, Career & Education, Marketing & Advertising and 8 other categories.
Direct Response Group is leading in Internet & Telecom, People & Society, Real Estate, Soccer and 2 other categories.
Exceptional is leading in most countries, including United States, Brazil, United Kingdom, Pakistan and one other country.
Direct Response Group is leading in Germany, Japan and Latvia.