In terms of market share, Direct Response Group is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Office Products and Construction & Maintenance.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.
Direct Response Group is leading in Russia and Japan.