Market Share by Top Websites

1 Experian Marketing Services is leading in Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Buying and 23 other categories.

2 Direct Response Group is leading in Soccer and Office Products.

Geography

1 Experian Marketing Services is leading in most countries, including United States, Brazil, Canada, Germany and 18 other countries.

2 Direct Response Group is leading in Russia, Denmark, Israel, Palau and one other country.