Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 32 other categories.

2 Direct Response Group is leading in Computer & Electronics, Software, Office Products and Construction & Maintenance.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.

2 Direct Response Group is leading in Russia and Japan.