In terms of market share, Direct Response Group is clearly lagging behind, losing to Eyeconomy in all segments.
Eyeconomy has better usage coverage in more websites categories. Including News & Media, Sports, People & Society, Soccer and 19 other categories.
Direct Response Group is leading in Business & Industry, Computer & Electronics, Marketing & Advertising and Office Products.
Eyeconomy is leading in most countries, including United Kingdom, United States, Russia, Turkey and 6 other countries.
Direct Response Group is leading in Japan.