In terms of market share, Direct Response Group is clearly lagging behind, losing to Eyeconomy in all segments.
Eyeconomy has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Soccer and 19 other categories.
Direct Response Group is leading in Business & Industry, Marketing & Advertising, Construction & Maintenance and Office Products.
Eyeconomy is leading in most countries, including United Kingdom, United States, Netherlands and Italy.
Direct Response Group is leading in Russia and Germany.