In terms of market share, Direct Response Group is clearly lagging behind, losing to Fathom SEO in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Senior Health, Health, Industrial Goods & Services and 16 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, People & Society, Soccer and 4 other categories.
Direct Response Group is leading in most countries, including Russia, Denmark, France, Hong Kong and 12 other countries.
Fathom SEO is leading in United States, Ukraine, South Africa and Japan.