In terms of market share, Direct Response Group is clearly lagging behind, losing to Fathom SEO in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Health, Senior Health, Industrial Goods & Services and 18 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Soccer, TV & Video and 3 other categories.
Fathom SEO is leading in most countries, including United States, Australia, Netherlands, Nigeria and one other country.
Direct Response Group is leading in China, Japan, Poland and Russia.