In terms of market share, Direct Response Group is clearly lagging behind, losing to Fathom SEO in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Health, Senior Health and 21 other categories.
Direct Response Group is leading in Internet & Telecom, Sports, Soccer, Online Marketing and 2 other categories.
Direct Response Group is leading in most countries, including Japan, Russia and Brazil.
Fathom SEO is leading in United States and South Africa.