In terms of market share, Direct Response Group is clearly lagging behind, losing to Fathom SEO in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Health, Senior Health, Industrial Goods & Services and 18 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Soccer, TV & Video and 3 other categories.
Direct Response Group is leading in most countries, including China, Japan, Korea Republic, Russia and one other country.
Fathom SEO is leading in United States, South Africa, Mexico and Canada.