In terms of market share, Direct Response Group is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 56 other categories.
Direct Response Group is leading in Online Marketing and Office Products.
Fonecta is leading in most countries, including Finland, United Kingdom, Russia, Turkey and 6 other countries.
Direct Response Group is leading in Brazil and United States.