In terms of market share, Direct Response Group is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 55 other categories.
Direct Response Group is leading in Office Products.
Fonecta is leading in most countries, including Finland, China, Sweden, Ukraine and 8 other countries.
Direct Response Group is leading in Russia, United States, Japan and Brazil.