In terms of market share, Direct Response Group is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 54 other categories.
Direct Response Group is leading in Software and Office Products.
Fonecta is leading in most countries, including Finland, Russia, Sweden, Spain and 10 other countries.
Direct Response Group is leading in United States, Germany, Japan and Brazil.