In terms of market share, Direct Response Group is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 54 other categories.
Direct Response Group is leading in Software and Office Products.
Fonecta is leading in most countries, including Finland, Russia, United Kingdom, Turkey and 9 other countries.
Direct Response Group is leading in United States, Brazil and Japan.