In terms of market share, Direct Response Group is clearly lagging behind, losing to Fonecta in all segments.
Fonecta has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, Arts & Entertainment and 53 other categories.
Direct Response Group is leading in Office Products.
Fonecta is leading in most countries, including Finland, Russia, Turkey, United Kingdom and 5 other countries.
Direct Response Group is leading in Japan, Poland and United States.