In terms of market share, Direct Response Group is clearly lagging behind, losing to Hurra Tracker in all segments.
Hurra Tracker has better usage coverage in more websites categories. Including Insurance, Finance, Shopping, Travel and 14 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, People & Society, Soccer and 5 other categories.
Hurra Tracker is leading in most countries, including Germany, United States, Poland, Netherlands and 9 other countries.
Direct Response Group is leading in China, Japan and Russia.