Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Real Estate and 49 other categories.

2 Direct Response Group is leading in Computer & Electronics and Office Products.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 26 other countries.

2 Direct Response Group is leading in Belarus, Hong Kong, Israel, New Zealand and 4 other countries.