Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Health, Business & Industry, Arts & Entertainment, Internet & Telecom and 32 other categories.

2 Direct Response Group is leading in Computer & Electronics, Construction & Maintenance, Office Products and Soccer.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Australia and 28 other countries.

2 Direct Response Group is leading in Thailand, Korea Republic and Japan.