Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, News & Media and 33 other categories.

2 Direct Response Group is leading in Soccer and Office Products.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, United Kingdom and 19 other countries.

2 Direct Response Group hasn't got a lead over i-Behavior in any country.