In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 60 other categories.
Direct Response Group is leading in TV & Video and Office Products.
KeywordMax is leading in most countries, including United Kingdom, United States, Canada, Spain and 25 other countries.
Direct Response Group is leading in Belarus, Denmark, Austria, New Zealand and one other country.