In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 64 other categories.
Direct Response Group is leading in Office Products and TV & Video.
KeywordMax is leading in most countries, including United States, United Kingdom, India, Turkey and 18 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.