Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.

Websites Categories

1 KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 60 other categories.

2 Direct Response Group is leading in TV & Video and Office Products.

Geography

1 KeywordMax is leading in most countries, including United Kingdom, United States, Canada, Spain and 25 other countries.

2 Direct Response Group is leading in Belarus, Denmark, Austria, New Zealand and one other country.