In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 56 other categories.
Direct Response Group is leading in Office Products.
KeywordMax is leading in most countries, including United States, United Kingdom, India, Canada and 22 other countries.
Direct Response Group hasn't got a lead over KeywordMax in any country.