In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 64 other categories.
Direct Response Group is leading in TV & Video and Office Products.
KeywordMax is leading in most countries, including United States, United Kingdom, Canada, South Africa and 10 other countries.
Direct Response Group is leading in Brazil, Japan, Germany and China.