Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.

Websites Categories

1 KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 64 other categories.

2 Direct Response Group is leading in TV & Video and Office Products.

Geography

1 KeywordMax is leading in most countries, including United States, United Kingdom, Canada, South Africa and 10 other countries.

2 Direct Response Group is leading in Brazil, Japan, Germany and China.