2
In terms of market share, Direct Response Group is clearly lagging behind, losing to KeywordMax in all segments.
1
KeywordMax has better usage coverage in more websites categories. Including Law & Government and Science & Education.
2
Direct Response Group hasn't got a lead over KeywordMax in any websites category.
1
KeywordMax is leading in most countries, including United States, Colombia and Morocco.
2
Direct Response Group is leading in Brazil.