Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Construction & Maintenance, Real Estate and 5 other categories.

2 Knowledge Networks is leading in Arts & Entertainment, Visual Arts & Design, Music & Audio and Religion & Spirituality.

Geography

1 Direct Response Group is leading in most countries, including United States, Japan and Brazil.

2 Knowledge Networks is leading in Madagascar.