Market Share by Top Websites

1 Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 4 other categories.

2 Knowledge Networks is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio and Visual Arts & Design.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.

2 Knowledge Networks is leading in Cameroon.