Market Share by Top Websites

1 Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Soccer and 5 other categories.

2 Knowledge Networks is leading in Arts & Entertainment, Religion & Spirituality, Visual Arts & Design and Music & Audio.


1 Direct Response Group is leading in most countries, including Germany, Japan, Latvia, Brazil and one other country.

2 Knowledge Networks is leading in France.