Market Share by Top Websites

1 Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 12 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Software and 6 other categories.

Geography

1 Direct Response Group is leading in most countries, including United States, Russia, Italy, Japan and one other country.

2 Knowledge Networks is leading in France and India.