In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Construction & Maintenance, Real Estate and 5 other categories.
Knowledge Networks is leading in Arts & Entertainment, Visual Arts & Design, Music & Audio and Religion & Spirituality.
Direct Response Group is leading in most countries, including United States, Japan and Brazil.
Knowledge Networks is leading in Madagascar.