In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Sports, Office Products and 4 other categories.
Knowledge Networks is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio and Visual Arts & Design.
Direct Response Group is leading in most countries, including United States, Brazil and Japan.
Knowledge Networks is leading in Benin.