Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Sports, Office Products and 4 other categories.

2 Knowledge Networks is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio and Visual Arts & Design.


1 Direct Response Group is leading in most countries, including United States, Brazil and Japan.

2 Knowledge Networks is leading in Benin.