In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 11 other categories.
Direct Response Group is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Soccer and 5 other categories.
Knowledge Networks is leading in most countries, including Canada, France, Israel, Japan and 15 other countries.
Direct Response Group is leading in Belarus, Denmark, Norway, Palau and one other country.