In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 11 other categories.
Direct Response Group is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Real Estate and 6 other categories.
Direct Response Group is leading in most countries, including Russia, Japan and Brazil.
Knowledge Networks is leading in Canada and Gabon.