Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 11 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Soccer and 5 other categories.


1 Knowledge Networks is leading in most countries, including Canada, France, Israel, Japan and 15 other countries.

2 Direct Response Group is leading in Belarus, Denmark, Norway, Palau and one other country.