Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.

2 Direct Response Group is leading in Internet & Telecom, Soccer, TV & Video, Real Estate and one other category.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 12 other countries.

2 Direct Response Group is leading in China and Poland.