Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 40 other categories.

2 Direct Response Group is leading in Internet & Telecom, Soccer, Online Marketing and Real Estate.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 12 other countries.

2 Direct Response Group is leading in Japan and Brazil.