Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 Direct Response Group is leading in Internet & Telecom, Soccer, TV & Video, Marketing & Advertising and 2 other categories.


1 Direct Response Group is leading in most countries, including Belarus, Denmark, Israel, Austria and 8 other countries.

2 MerchantAdvantage is leading in United States, Canada, United Kingdom, Italy and 6 other countries.