Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Business & Consumer Services, Health and 2 other categories.

2 Direct Response Group hasn't got a lead over MerchantAdvantage in any websites category.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Pakistan, Poland and one other country.

2 Direct Response Group is leading in Brazil.