Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 110 other categories.

2 Direct Response Group hasn't got a lead over Next Performance in any websites category.


1 Next Performance is leading in most countries, including France, Brazil, Germany, Spain and 58 other countries.

2 Direct Response Group is leading in Hong Kong, New Zealand and Palau.