Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 14 other categories.

2 Direct Response Group is leading in Internet & Telecom, Online Marketing, Office Products and Real Estate.

Geography

1 Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Gambia and one other country.

2 Direct Response Group is leading in Russia and Brazil.