In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Health and 19 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Arts & Entertainment, TV & Video and 3 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Greece and 2 other countries.
Direct Response Group is leading in Taiwan and Russia.