In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 14 other categories.
Direct Response Group is leading in Internet & Telecom, Online Marketing, Office Products and Real Estate.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Gambia and one other country.
Direct Response Group is leading in Russia and Brazil.