In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Clothing and 16 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, People & Society, Arts & Entertainment and 4 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, Australia, Canada and 3 other countries.
Direct Response Group is leading in Russia, Italy and Japan.