In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 15 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, Internet & Telecom, Real Estate and 4 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, United Kingdom, France and 6 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.