Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 15 other categories.

2 Direct Response Group is leading in Computer & Electronics, People & Society, Internet & Telecom, Real Estate and 4 other categories.


1 Nextag ROI Optimizer is leading in most countries, including United States, Germany, United Kingdom, France and 6 other countries.

2 Direct Response Group is leading in Russia, Japan and Brazil.