In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Marketing & Advertising and 18 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Arts & Entertainment, TV & Video and 3 other categories.
Direct Response Group is leading in most countries, including Belarus, Denmark, Israel, Italy and 9 other countries.
Nextag ROI Optimizer is leading in United States, France, Germany, Canada and 8 other countries.