Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Marketing & Advertising and 19 other categories.

2 Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Arts & Entertainment, TV & Video and 3 other categories.

Geography

1 Nextag ROI Optimizer is leading in most countries, including United States, France, Germany, Canada and 4 other countries.

2 Direct Response Group is leading in China, Russia and Italy.