In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
nPario is leading in Music & Audio and News & Media.
Direct Response Group is leading in most countries, including China, Russia, United States, Belarus and 2 other countries.
nPario hasn't got a lead over Direct Response Group in any country.