Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 5 other categories.

2 nPario is leading in News & Media, Arts & Entertainment and Music & Audio.


1 Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.

2 nPario hasn't got a lead over Direct Response Group in any country.