In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 5 other categories.
nPario is leading in News & Media, Arts & Entertainment and Music & Audio.
Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.
nPario hasn't got a lead over Direct Response Group in any country.