In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
nPario is leading in Music & Audio.
Direct Response Group is leading in most countries, including United States, Russia, Japan and China.
nPario hasn't got a lead over Direct Response Group in any country.