In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Soccer and 5 other categories.
nPario is leading in Music & Audio, Arts & Entertainment and News & Media.
Direct Response Group is leading in most countries, including Germany, Japan, Latvia, Brazil and one other country.
nPario hasn't got a lead over Direct Response Group in any country.