Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.

2 nPario is leading in Music & Audio and News & Media.

Geography

1 Direct Response Group is leading in most countries, including China, Russia, United States, Belarus and 2 other countries.

2 nPario hasn't got a lead over Direct Response Group in any country.