In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Internet & Telecom, Software and 9 other categories.
nPario is leading in News & Media and Music & Audio.
Direct Response Group is leading in most countries, including United States, Russia, Brazil, Japan and 2 other countries.
nPario hasn't got a lead over Direct Response Group in any country.