In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
nPario is leading in Music & Audio.
Direct Response Group is leading in most countries, including Russia, Belarus, China, Denmark and 16 other countries.
nPario is leading in Sweden.