In terms of market share, Direct Response Group is clearly lagging behind, losing to nPario in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 9 other categories.
nPario is leading in News & Media and Music & Audio.
Direct Response Group is leading in most countries, including Russia, United States, China, Japan and one other country.
nPario hasn't got a lead over Direct Response Group in any country.