Market Share by Top Websites

1 Questback is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 Direct Response Group is leading in Computer & Electronics, Real Estate and Office Products.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, Netherlands and 25 other countries.

2 Direct Response Group is leading in Russia and Japan.