In terms of market share, Direct Response Group is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 65 other categories.
Direct Response Group is leading in Construction & Maintenance and Office Products.
Quisma is leading in most countries, including Germany, Poland, United States, United Kingdom and 22 other countries.
Direct Response Group is leading in Japan and Brazil.