In terms of market share, Direct Response Group is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 61 other categories.
Direct Response Group is leading in Office Products.
Quisma is leading in most countries, including Germany, Poland, United States, United Kingdom and 24 other countries.
Direct Response Group is leading in Brazil.