In terms of market share, Direct Response Group is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 59 other categories.
Direct Response Group is leading in Office Products.
Quisma is leading in most countries, including Germany, United States, United Kingdom, Poland and 23 other countries.
Direct Response Group is leading in Latvia and Brazil.