In terms of market share, Direct Response Group is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Career & Education and 34 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Marketing & Advertising, TV & Video and 2 other categories.
ROI trax is leading in most countries, including United States, Bangladesh, United Kingdom, Turkey and 13 other countries.
Direct Response Group is leading in Russia, Brazil, Japan, Germany and one other country.