In terms of market share, Direct Response Group is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 33 other categories.
Direct Response Group is leading in Soccer, TV & Video, Marketing & Advertising and Office Products.
ROI trax is leading in most countries, including United States, Australia, Chile, Netherlands and 14 other countries.
Direct Response Group is leading in Russia, China, Japan and Brazil.