In terms of market share, Direct Response Group is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 31 other categories.
Direct Response Group is leading in Computer & Electronics, Software, Soccer, TV & Video and 2 other categories.
ROI trax is leading in most countries, including United States, United Kingdom, Netherlands, India and 10 other countries.
Direct Response Group is leading in Russia and Japan.