Market Share by Top Websites

1 ROI trax is leading in Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to ROI trax in all segments.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 33 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, TV & Video, Marketing & Advertising and one other category.

Geography

1 ROI trax is leading in most countries, including United States, United Kingdom, Chile, France and 9 other countries.

2 Direct Response Group is leading in China, Japan, Poland and Russia.