In terms of market share, Direct Response Group is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Career & Education and 33 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, TV & Video, Marketing & Advertising and one other category.
ROI trax is leading in most countries, including United States, Poland, Taiwan, Australia and 11 other countries.
Direct Response Group is leading in China, Russia, Belarus, Italy and one other country.