Market Share by Top Websites

1 The Search Agency is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.

Websites Categories

1 The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Health, Real Estate, Internet & Telecom and 41 other categories.

2 Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, TV & Video and 3 other categories.

Geography

1 The Search Agency is leading in most countries, including United States, Germany, United Kingdom, Canada and 6 other countries.

2 Direct Response Group is leading in Russia and Japan.