In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.
The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Health, Real Estate, Internet & Telecom and 39 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, TV & Video, Office Products and 2 other categories.
The Search Agency is leading in most countries, including United States, United Kingdom, Canada, France and 9 other countries.
Direct Response Group is leading in Thailand, Korea Republic and China.