Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.

Websites Categories

1 The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Health, Real Estate, Internet & Telecom and 34 other categories.

2 Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, TV & Video and one other category.


1 Direct Response Group is leading in most countries, including Russia, Denmark, Hong Kong, India and 10 other countries.

2 The Search Agency is leading in United States, Great Britain, Sweden, Canada and 6 other countries.