In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.
The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Health, Real Estate, Internet & Telecom and 36 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, TV & Video and one other category.
The Search Agency is leading in most countries, including United States, Germany, Canada, United Kingdom and 5 other countries.
Direct Response Group is leading in Morocco and Russia.