Market Share by Top Websites

1 The Search Agency is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.

Websites Categories

1 The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Real Estate and 36 other categories.

2 Direct Response Group is leading in Sports, Soccer, People & Society and Office Products.

Geography

1 The Search Agency is leading in most countries, including United States, United Kingdom, Germany, France and 7 other countries.

2 Direct Response Group is leading in Japan and Russia.