In terms of market share, Direct Response Group is clearly lagging behind, losing to The Search Agency in all segments.
The Search Agency has better usage coverage in more websites categories. Including Business & Industry, Health, Real Estate, Internet & Telecom and 34 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, TV & Video and one other category.
Direct Response Group is leading in most countries, including Russia, Denmark, Hong Kong, India and 10 other countries.
The Search Agency is leading in United States, Great Britain, Sweden, Canada and 6 other countries.