Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Internet & Telecom, Software and 9 other categories.

2 Unister is leading in Travel, Tourism, Car Buying, Autos & Vehicles and one other category.

Geography

1 Unister is leading in most countries, including Germany, Switzerland, Austria, Ukraine and one other country.

2 Direct Response Group is leading in United States, Russia, Brazil and Japan.