In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 9 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
Unister is leading in most countries, including Germany, Switzerland, Austria, Ukraine and 4 other countries.
Direct Response Group is leading in Russia, United States, Italy, Japan and one other country.