Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 3 other categories.

2 Unister is leading in Travel, People & Society, Tourism, Relationships & Dating and 3 other categories.

Geography

1 Unister is leading in most countries, including Germany, Austria, Switzerland, China and one other country.

2 Direct Response Group is leading in Japan, Russia, Brazil and United States.