Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Real Estate, Computer & Electronics and 3 other categories.

2 Unister is leading in Travel, Tourism, Finance, Investing and one other category.


1 Unister is leading in most countries, including Germany, Austria, Switzerland and Ukraine.

2 Direct Response Group is leading in Japan, Brazil and United States.