Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 7 other categories.

2 Unister is leading in Travel, Tourism, Search Engine, Car Buying and 2 other categories.

Geography

1 Unister is leading in most countries, including Germany, Ukraine, Switzerland, Austria and 6 other countries.

2 Direct Response Group is leading in United States, Taiwan, Japan and Russia.