In terms of market share, Direct Response Group is clearly lagging behind, losing to Unister in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports, Search Engine and 2 other categories.
Direct Response Group is leading in most countries, including Russia, Denmark, Hong Kong, India and 9 other countries.
Unister is leading in Germany, Switzerland, Austria, France and 5 other countries.