In terms of market share, Direct Response Group is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Construction & Maintenance, Shopping and 19 other categories.
Direct Response Group is leading in Computer & Electronics, People & Society, Soccer, TV & Video and 3 other categories.
Webclicktracker is leading in most countries, including United States, India, Canada, New Zealand and 11 other countries.
Direct Response Group is leading in Russia, Denmark, France, Germany and 9 other countries.