In terms of market share, Direct Response Group is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Construction & Maintenance, Shopping and 19 other categories.
Direct Response Group is leading in Computer & Electronics, Software, People & Society, Soccer and 3 other categories.
Webclicktracker is leading in most countries, including United States, China, Canada, Netherlands and 15 other countries.
Direct Response Group is leading in Russia, Germany and Brazil.