In terms of market share, Direct Response Group is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 18 other categories.
Direct Response Group is leading in Soccer, Sports, Office Products and People & Society.
Webclicktracker is leading in most countries, including United States, China, India, Russia and 8 other countries.
Direct Response Group is leading in Brazil.