In terms of market share, Direct Response Group is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 21 other categories.
Direct Response Group is leading in Sports, Soccer, Online Marketing, People & Society and one other category.
Webclicktracker is leading in most countries, including United States, India, United Kingdom, Egypt and 9 other countries.
Direct Response Group is leading in Russia.