In terms of market share, Direct Response Group is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 23 other categories.
Direct Response Group is leading in People & Society, Soccer, Online Marketing, Office Products and one other category.
Webclicktracker is leading in most countries, including United States, China, Canada, Taiwan and 5 other countries.
Direct Response Group is leading in Germany, Japan, Latvia and Brazil.