Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 xplosion has better usage coverage in more websites categories. Including Shopping, Clothing, Arts & Entertainment, Sports and 34 other categories.

2 Direct Response Group is leading in Computer & Electronics, TV & Video, Construction & Maintenance, Software and one other category.

Geography

1 xplosion is leading in most countries, including Germany, Switzerland, Austria, Sweden and 6 other countries.

2 Direct Response Group is leading in Russia, China, Japan and Brazil.