Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 194 other categories.

2 DirectRev is leading in Adult, File Sharing, Ad Network, Computer Security and 2 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Germany, Spain and 145 other countries.

2 DirectRev is leading in Indonesia, Pakistan, Malaysia, Saint Vincent and 2 other countries.