Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 196 other categories.

2 DirectRev is leading in Adult, File Sharing, Ad Network, Computer Security and one other category.


1 SMART AdServer is leading in most countries, including Poland, France, Spain, Germany and 139 other countries.

2 DirectRev is leading in India, Indonesia, Malaysia, Pakistan and 5 other countries.