Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 227 other categories.

2 DirectRev hasn't got a lead over Yahoo Ad Exchange in any websites category.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 128 other countries.

2 DirectRev is leading in Bulgaria, Georgia, Guinea, Tonga and 5 other countries.