Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 219 other categories.

2 DirectRev is leading in File Sharing and Ad Network.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, United Kingdom and 142 other countries.

2 DirectRev is leading in Bulgaria, Montenegro, Palau, Guyana and 16 other countries.