Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 219 other categories.

2 DirectRev is leading in File Sharing and Ad Network.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 112 other countries.

2 DirectRev is leading in Bulgaria, Sudan, Luxembourg, Saint Vincent and 4 other countries.