Market Share by Top Websites

1 DirectRev is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yahoo Advertising is leading in Top 10K Sites.

Websites Categories

1 DirectRev has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Movies, Music & Audio and 52 other categories.

2 Yahoo Advertising is leading in News & Media, Finance, Investing, Career & Education and 21 other categories.

Geography

1 DirectRev is leading in most countries, including United States, India, United Kingdom, France and 86 other countries.

2 Yahoo Advertising is leading in Brazil, Cameroon and Barbados.