Market Share by Top Websites

1 DirectRev is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to DirectRev in all segments.

Websites Categories

1 DirectRev has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Movies, Music & Audio and 65 other categories.

2 Yahoo Advertising is leading in Finance, Investing, Career & Education, Law & Government and 28 other categories.

Geography

1 DirectRev is leading in most countries, including United States, India, United Kingdom, Indonesia and 85 other countries.

2 Yahoo Advertising is leading in Brazil, Canada, Taiwan, Hong Kong and 2 other countries.