Market Share by Top Websites

1 Impact is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Impact in all segments.

Websites Categories

1 Impact has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Finance and 20 other categories.

2 DirectTrack hasn't got a lead over Impact in any websites category.

Geography

1 Impact is leading in most countries, including United States, United Kingdom, India, Canada and 127 other countries.

2 DirectTrack is leading in Lao People's Democratic Republic.