Market Share by Top Websites

1 Impact Radius is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Impact Radius in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 110 other categories.

2 Impact Radius is leading in Shopping, Coupons, Travel, Beauty & Fitness and 75 other categories.

Geography

1 Impact Radius is leading in most countries, including United States, United Kingdom, Australia, India and 81 other countries.

2 DirectTrack is leading in Turkey, South Africa, Egypt, Czech Republic and 25 other countries.