Market Share by Top Websites

1 Impact Radius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Impact Radius in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 127 other categories.

2 Impact Radius is leading in Shopping, Beauty & Fitness, Coupons, Travel and 55 other categories.

Geography

1 Impact Radius is leading in most countries, including United States, United Kingdom, Australia, India and 62 other countries.

2 DirectTrack is leading in Brazil, Egypt, Turkey, Czech Republic and 36 other countries.