Market Share by Top Websites

1 Impact Radius is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DirectTrack is still behind Impact Radius in all market share segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 118 other categories.

2 Impact Radius is leading in Shopping, Coupons, Travel, Beauty & Fitness and 68 other categories.


1 Impact Radius is leading in most countries, including Hungary, United States, United Kingdom, Australia and 69 other countries.

2 DirectTrack is leading in Brazil, India, Spain, Argentina and 46 other countries.