Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DistroScale is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Food & Drink and 59 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Business & Industry, Tourism and 47 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 35 other countries.

2 DistroScale is leading in United States, Canada, United Kingdom, India and 24 other countries.