Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DistroScale is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Food & Drink and 60 other categories.

2 DoubleClick AdExchange is leading in Travel, Business & Industry, Tourism, Sports and 47 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 30 other countries.

2 DistroScale is leading in United States, Canada, United Kingdom, Russia and 14 other countries.