Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DistroScale is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Cooking & Recipes and 60 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 30 other categories.

Geography

1 DistroScale is leading in most countries, including United States, Canada, India, United Kingdom and 25 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, France and 22 other countries.