Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 DistroScale is leading in Top 1M Sites.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 83 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 21 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 21 other countries.