Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DistroScale is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Business & Industry and 57 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Netherlands and 22 other countries.

2 DistroScale is leading in United States, Canada, India, United Kingdom and 21 other countries.