Market Share by Top Websites

1 DistroScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DistroScale in all segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 86 other categories.

2 Open AdExchange is leading in Newspapers, Law & Government, Office Products, Consumer Electronics and 6 other categories.


1 DistroScale is leading in most countries, including United States, India, United Kingdom, Australia and 25 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Italy and 2 other countries.