Market Share by Top Websites

1 DistroScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DistroScale in all segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 90 other categories.

2 Open AdExchange is leading in Performing Arts, Computer Hardware, File Sharing, Relationships & Dating and 3 other categories.

Geography

1 DistroScale is leading in most countries, including United States, Canada, United Kingdom, Russia and 39 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.