Market Share by Top Websites

1 DistroScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DistroScale in all segments.

Websites Categories

1 DistroScale has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 99 other categories.

2 Open AdExchange is leading in Sports, Office Products, Consumer Electronics, Auctions and 5 other categories.

Geography

1 DistroScale is leading in most countries, including United States, United Kingdom, India, Canada and 44 other countries.

2 Open AdExchange is leading in Denmark, Peru and Guatemala.