DotAndMedia is leading in Top 100K Sites and Top 1M Sites.
interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 44 other categories.
DotAndMedia is leading in People & Society, Arts & Entertainment, News & Media, Sports and 33 other categories.
interclick is leading in most countries, including United States, Japan, United Kingdom, Turkey and 17 other countries.
DotAndMedia is leading in Italy, Germany, Russia, Switzerland and 3 other countries.