DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 100 other categories.
DotAndMedia is leading in News & Media, TV & Video, Movies, Magazines & E-Zines and 15 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, France and 32 other countries.
DotAndMedia is leading in Italy, Spain, Malta and Greece.