DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 80 other categories.
DotAndMedia is leading in People & Society, News & Media, Sports, Soccer and 21 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
DotAndMedia is leading in Italy and Germany.