DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DotAndMedia has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 45 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Transportation & Logistics and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Belgium and 3 other countries.
DotAndMedia is leading in Italy, United States, Germany, Turkey and one other country.