DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DotAndMedia has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 47 other categories.
WebTrends Ads is leading in Business & Industry, Law & Government, Law, Transportation & Logistics and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 19 other countries.
DotAndMedia is leading in Italy, France, Switzerland, Russia and 2 other countries.