DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DotAndMedia has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 48 other categories.
WebTrends Ads is leading in Business & Industry, Law, Law & Government, Transportation & Logistics and 9 other categories.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 19 other countries.
DotAndMedia is leading in Italy, Germany, Switzerland and Turkey.