DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DotAndMedia has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 44 other categories.
WebTrends Ads is leading in Business & Industry, Software, Law, Law & Government and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, Australia and 16 other countries.
DotAndMedia is leading in Italy, Germany, Brazil, Spain and 2 other countries.