Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Dotomi is leading in Top 10K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 91 other categories.

2 Dotomi is leading in Autos & Vehicles, Car Buying, Food & Drink, Beverages and 27 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 27 other countries.

2 Dotomi is leading in India, Poland, Spain, Portugal and 15 other countries.