Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 1M Sites and The Entire Web.

2 Dotomi is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 106 other categories.

2 Dotomi is leading in Food & Drink, Internet & Telecom, Beverages, Autos & Vehicles and 26 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 37 other countries.

2 Dotomi is leading in Russia, Portugal, Switzerland, Malaysia and 10 other countries.