Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Dotomi is still behind Rakuten Retargeting in all market share segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 95 other categories.

2 Dotomi is leading in Food & Drink, Beverages, Internet & Telecom, Autos & Vehicles and 27 other categories.


1 Rakuten Retargeting is leading in most countries, including United States, Japan, Australia, United Kingdom and 34 other countries.

2 Dotomi is leading in Netherlands, United Arab Emirates, Switzerland, Puerto Rico and 10 other countries.