Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 1M Sites and The Entire Web.

2 Dotomi is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 94 other categories.

2 Dotomi is leading in Autos & Vehicles, Car Buying, Food & Drink, Internet & Telecom and 28 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 30 other countries.

2 Dotomi is leading in Mexico, Belgium, Poland, Portugal and 16 other countries.