DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoublePimp has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Business & Industry, Shopping and 46 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 41 other categories.
DoublePimp is leading in most countries, including Russia, France, Spain, Japan and 44 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 16 other countries.