DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 59 other categories.
DoublePimp is leading in Adult, Internet & Telecom, People & Society, Shopping and 41 other categories.
DoublePimp is leading in most countries, including Russia, Japan, United Kingdom, Italy and 31 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 16 other countries.