Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 59 other categories.

2 DoublePimp is leading in Adult, Internet & Telecom, People & Society, Shopping and 41 other categories.


1 DoublePimp is leading in most countries, including Russia, Japan, United Kingdom, Italy and 31 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 16 other countries.