DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Music & Audio and 50 other categories.
DoublePimp is leading in Adult, Business & Industry, Shopping, People & Society and 45 other categories.
DoublePimp is leading in most countries, including Russia, United Kingdom, Italy, Poland and 41 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 17 other countries.