DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 66 other categories.
DoublePimp is leading in Adult, People & Society, Internet & Telecom, Movies and 31 other categories.
DoublePimp is leading in most countries, including Russia, Brazil, United Kingdom, Italy and 35 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 24 other countries.