DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoublePimp has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Internet & Telecom, People & Society and 48 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 45 other categories.
DoublePimp is leading in most countries, including Russia, Japan, Italy, France and 39 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 18 other countries.