DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoublePimp has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Internet & Telecom, People & Society and 55 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Autos & Vehicles and 32 other categories.
DoublePimp is leading in most countries, including Russia, Turkey, France, Japan and 46 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Australia and 14 other countries.