DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoublePimp has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Internet & Telecom, People & Society and 50 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 43 other categories.
DoublePimp is leading in most countries, including United Kingdom, Russia, India, Turkey and 50 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Switzerland and 13 other countries.