Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind e-planning in all market share segments.

Websites Categories

1 e-planning has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 78 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Home & Garden and 23 other categories.

Geography

1 e-planning is leading in most countries, including Argentina, Mexico, Peru, Colombia and 34 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 26 other countries.