Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 e-planning has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 78 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Web Hosting, Social Sciences and 3 other categories.

Geography

1 e-planning is leading in most countries, including Argentina, Mexico, Colombia, Peru and 29 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 22 other countries.