Market Share by Top Websites

1 e-planning is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind e-planning in all market share segments.

Websites Categories

1 e-planning has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 64 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 42 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 29 other countries.

2 e-planning is leading in Argentina, Mexico, Peru, Colombia and 28 other countries.