Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 85 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 36 other countries.

2 eADV is leading in Italy, Russia, United Kingdom, Japan and 9 other countries.