Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 81 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Career & Education, Accommodation & Hotels and 41 other categories.

Geography

1 eADV is leading in most countries, including Italy, Switzerland, France, Great Britain and 37 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 27 other countries.