Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 85 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Career & Education, Universities & Colleges and 31 other categories.

Geography

1 eADV is leading in most countries, including Italy, United Kingdom, Switzerland, France and 41 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 26 other countries.