Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 10 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 28 other countries.

2 eADV is leading in Italy, France, India, Russia and 10 other countries.