DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 100 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 3 other categories.
eADV is leading in most countries, including Italy, Germany, Switzerland, France and 22 other countries.
DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 20 other countries.