DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eBuzzing has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 95 other categories.
DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Newspapers, Automotive News and 5 other categories.
eBuzzing is leading in most countries, including France, Italy, Spain, Germany and 33 other countries.
DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 12 other countries.