DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eBuzzing has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 82 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.
eBuzzing is leading in most countries, including France, Italy, Spain, United Kingdom and 33 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 20 other countries.