Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EngineSeeker is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 EngineSeeker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 89 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 34 other countries.

2 EngineSeeker is leading in Russia, United Arab Emirates, South Africa, Poland and 2 other countries.