Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Euroads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Euroads has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, People & Society and 82 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 45 other countries.

2 Euroads is leading in Denmark, Finland, Sweden, Niue and 22 other countries.