Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Euroads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Euroads has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, People & Society and 84 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 39 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 49 other countries.

2 Euroads is leading in Denmark, Finland, Sweden, United Kingdom and 21 other countries.