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ExoClick is leading in Top 1M Sites and The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 15 other categories.
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ExoClick is leading in Adult, Computers Electronics & Technology, Games and Gambling.
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ExoClick is leading in most countries, including United States, Germany, China, Russia and 88 other countries.
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DoubleClick AdExchange is leading in Latvia, Lithuania, Pakistan, Nigeria and 15 other countries.