Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eyeReturn Marketing is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 eyeReturn Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 45 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 38 other countries.

2 eyeReturn Marketing is leading in Canada, France, India, Great Britain and 29 other countries.