DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eyeReturn Marketing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 89 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Accommodation & Hotels, Pets & Animals and 23 other categories.
eyeReturn Marketing is leading in most countries, including Canada, United Kingdom, France, India and 25 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 21 other countries.