DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
eyeReturn Marketing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 101 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Accommodation & Hotels, Pets & Animals and 14 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 22 other countries.
eyeReturn Marketing is leading in Canada, United Kingdom, France, India and 15 other countries.