Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Arts & Entertainment, Business & Industry and 40 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 26 other countries.

2 FeatureLink is leading in United Kingdom, Russia, Greece, Venezuela and 5 other countries.