Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Arts & Entertainment, Shopping and 38 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 33 other countries.

2 FeatureLink is leading in Russia, United Kingdom, South Africa, Lebanon and 2 other countries.