Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FeatureLink is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 44 other categories.

2 FeatureLink is leading in Autos & Vehicles, Food & Drink, People & Society, Shopping and 29 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 37 other countries.

2 FeatureLink is leading in Viet Nam, Bulgaria, Egypt, Suriname and 3 other countries.