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FeedBurner is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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FeedBurner has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Science & Education, Community & Society and 15 other categories.
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DoubleClick AdExchange is leading in News & Media, Food & Drink, Sports, Reference Materials and one other category.
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FeedBurner is leading in most countries, including United States, Russia, India, Italy and 93 other countries.
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DoubleClick AdExchange is leading in France, China, Latvia, Hungary and 12 other countries.