Market Share by Top Websites

1 FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to FreakOut in all segments.

Websites Categories

1 FreakOut has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Marketing & Advertising and 142 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Weather and Automotive News.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 21 other countries.

2 FreakOut is leading in Japan, Taiwan, Ireland, Indonesia and 12 other countries.