Market Share by Top Websites

1 FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to FreakOut in all segments.

Websites Categories

1 FreakOut has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Marketing & Advertising and 160 other categories.

2 DoubleClick AdExchange is leading in Tourism, Home & Garden, Newspapers, Nursery & Playroom and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 25 other countries.

2 FreakOut is leading in Japan, Taiwan, Russia, Hong Kong and 21 other countries.