1
FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to FreakOut in all segments.
1
FreakOut has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Business & Consumer Services, Computers Electronics & Technology and 16 other categories.
2
DoubleClick AdExchange is leading in News & Media, Reference Materials, Hobbies & Leisure and Law & Government.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 75 other countries.
2
FreakOut is leading in Japan, Taiwan, Hong Kong, Malaysia and 6 other countries.