Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 69 other categories.

2 Ghostery is leading in Autos & Vehicles, Food & Drink, Finance, Computer & Electronics and 40 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 46 other countries.

2 Ghostery is leading in Canada, India, United Kingdom, Russia and 19 other countries.