Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Ghostery is leading in Top 10K Sites.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Autos & Vehicles and 54 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 33 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, France and 25 other countries.

2 Ghostery is leading in United States, Canada, Mexico, Russia and 18 other countries.