Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Ghostery is leading in Top 10K Sites.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Shopping, Sports and 52 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Germany, Spain and 23 other countries.

2 Ghostery is leading in United States, Canada, India, United Kingdom and 22 other countries.