Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ghostery is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 68 other categories.

2 Ghostery is leading in Autos & Vehicles, Finance, Computer & Electronics, Car Buying and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 34 other countries.

2 Ghostery is leading in United States, Russia, Canada, Mexico and 19 other countries.