Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 63 other categories.

2 Ghostery is leading in Autos & Vehicles, Finance, Food & Drink, TV & Video and 44 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 44 other countries.

2 Ghostery is leading in United Kingdom, Brazil, Russia, Argentina and 16 other countries.