Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 50 other categories.

2 Ghostery is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Shopping and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, France and 28 other countries.

2 Ghostery is leading in United States, Canada, Russia, United Kingdom and 22 other countries.