Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including People & Society, Shopping, Food & Drink, Autos & Vehicles and 52 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 24 other countries.

2 Ghostery is leading in United States, Canada, United Kingdom, Russia and 23 other countries.