Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 66 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 22 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 47 other countries.

2 GlobalTakeoff is leading in India, Brazil, Sri Lanka, Ghana and 5 other countries.