Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 74 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 31 other countries.

2 GlobalTakeoff is leading in India, Great Britain, Brazil, France and 29 other countries.