Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, HookLogic is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 26 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Sports, Children and 3 other categories.


1 HookLogic is leading in most countries, including France, Brazil, Taiwan, Finland and 21 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 13 other countries.