Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 HookLogic is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 28 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Sports, Children and 2 other categories.

Geography

1 HookLogic is leading in most countries, including France, Canada, United Kingdom, Brazil and 23 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 16 other countries.