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DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
HookLogic is leading in Top 10K Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 17 other categories.
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HookLogic is leading in E-commerce & Shopping, Lifestyle and Business & Consumer Services.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 82 other countries.
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HookLogic is leading in Japan, Mexico, Hong Kong, Austria and one other country.