Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 HookLogic is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 76 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Sports, Consumer Electronics and 14 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 28 other countries.

2 HookLogic is leading in France, Canada, Brazil, United Kingdom and 16 other countries.