Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 HookLogic is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 73 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Consumer Electronics, Clothing and 10 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 26 other countries.

2 HookLogic is leading in France, Canada, United Kingdom, Brazil and 16 other countries.