Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 HookLogic is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 77 other categories.

2 HookLogic is leading in Shopping, Accommodation & Hotels, General Merchandise, Consumer Electronics and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 45 other countries.

2 HookLogic is leading in Canada, France, United Kingdom, Brazil and 17 other countries.