Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 HookLogic is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 58 other categories.

2 HookLogic is leading in Shopping, General Merchandise, Sports, Children and 2 other categories.

Geography

1 HookLogic is leading in most countries, including Canada, France, United Kingdom, Taiwan and 22 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 17 other countries.