Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 158 other categories.

2 DoubleClick AdExchange is leading in Nursery & Playroom, Weather, Dictionaries & Encyclopedias, Theme Parks and 2 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 61 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 10 other countries.