Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 158 other categories.

2 DoubleClick AdExchange is leading in Weather, Automotive News, Dictionaries & Encyclopedias and Catering.

Geography

1 HOTWords is leading in most countries, including Brazil, Spain, Mexico, Argentina and 61 other countries.

2 DoubleClick AdExchange is leading in United States, China, Germany, Turkey and 11 other countries.