Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 148 other categories.

2 DoubleClick AdExchange is leading in Home & Garden, Nursery & Playroom, Investing, Football and 9 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 63 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 15 other countries.