Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 144 other categories.

2 DoubleClick AdExchange is leading in Universities & Colleges, Accommodation & Hotels, Home & Garden, Magazines & E-Zines and 14 other categories.

Geography

1 HOTWords is leading in most countries, including Timor-leste, Mexico, Brazil, Spain and 90 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 6 other countries.