Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iEntry is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Arts & Entertainment and 76 other categories.

2 iEntry is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Computer & Electronics and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 46 other countries.

2 iEntry is leading in India, Great Britain, Romania, South Korea and 13 other countries.