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Imonomy is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Food & Drink, Computers Electronics & Technology, Sports and 11 other categories.
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Imonomy is leading in Arts & Entertainment, Games, Science & Education, Community & Society and 5 other categories.
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Imonomy is leading in most countries, including United States, France, United Kingdom, Brazil and 60 other countries.
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DoubleClick AdExchange is leading in Germany, India, Turkey, China and 40 other countries.