Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Imonomy is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 48 other categories.

2 Imonomy is leading in Arts & Entertainment, Celebrities & Entertainment News, Soccer, Computer & Electronics and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 24 other countries.

2 Imonomy is leading in France, Ukraine, Mexico, United Kingdom and 21 other countries.