Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Imonomy is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 77 other categories.

2 Imonomy is leading in Computer & Electronics, Technology News, Software, Celebrities & Entertainment News and 10 other categories.

Geography

1 Imonomy is leading in most countries, including France, Ukraine, Italy, Mexico and 27 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 24 other countries.