Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Imonomy is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 42 other categories.

2 Imonomy is leading in Computer & Electronics, Technology News, Software, Sports and 21 other categories.

Geography

1 Imonomy is leading in most countries, including France, Ukraine, Brazil, Mexico and 29 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 23 other countries.