Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Imonomy is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 51 other categories.

2 Imonomy is leading in Sports, Soccer, Computer & Electronics, Celebrities & Entertainment News and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 28 other countries.

2 Imonomy is leading in France, Ukraine, Mexico, Brazil and 17 other countries.