Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Imonomy is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 52 other categories.

2 Imonomy is leading in Computer & Electronics, Technology News, Software, TV & Video and 18 other categories.

Geography

1 Imonomy is leading in most countries, including France, Ukraine, Mexico, Brazil and 27 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 25 other countries.