Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and The Entire Web.

2 Imonomy is leading in Top 100K Sites.

Websites Categories

1 Imonomy has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Soccer, TV & Video and 26 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 26 other countries.

2 Imonomy is leading in France, Ukraine, Mexico, Spain and 19 other countries.