DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 67 other categories.
InMobi is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 17 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 32 other countries.
InMobi is leading in India, United Kingdom, Japan, Brazil and 10 other countries.