DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 56 other categories.
InMobi is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 23 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 29 other countries.
InMobi is leading in India, Indonesia, Japan, Pakistan and 14 other countries.