DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 60 other categories.
InMobi is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 20 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.
InMobi is leading in India, Indonesia, United Kingdom, Japan and 7 other countries.