DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 59 other categories.
InMobi is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 21 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 31 other countries.
InMobi is leading in India, Indonesia, Korea Republic, Japan and 7 other countries.